When COVID-19 halted trade shows overnight, FCA lost its primary channel for communicating fleet vehicle information to business customers.

There was no brief, no plan, and no roadmap.

Instead of waiting for direction, I recognised a systemic gap: vital model data existed only in static printouts pinned to dealership walls. These were expensive to update, slow to distribute, and suddenly useless in a digital-only world.

I built the concept for a unified online hub from scratch - defining the opportunity, pitching it directly, winning the contract, and delivering the platform single-handedly. I designed the user experience, developed the design system, led client alignment, and built the solution into a working product.

It rapidly became FCA’s central digital touchpoint for fleet customers in the UK, and later evolved into the Stellantis Fleet Hub following the FCA/PSA merger.

This project is proof that I can recognise a real problem worth solving, work without a brief, create clarity in ambiguity, and deliver meaningful outcomes when it matters most.